Tourism businesses in York and North Yorkshire are to be given more support to help make sure the multi-billion-pound visitor economy reaches its full potential.
Tourism businesses in York and North Yorkshire are to be given more support to help make sure the multi-billion-pound visitor economy reaches its full potential.
Tourism is worth more than £3.2 billion each year in York and North Yorkshire, and more than 60,000 workers are employed in the sector.
A joint bid for a Local Visitor Economy Partnership for York and North Yorkshire has been approved, to create 'a more strategic approach to promoting the tourism sector'.
The partnership has been introduced as part of the Government’s response to an independent review of the nation’s visitor economy. It is said York’s visitor sector could get additional support and funding from Westminster.
The partnership comes 18 months after former tourism board Welcome To Yorkshire collapsed into administration following an expenses scandal and the Covid pandemic.
It is hoped that the new partnership, approved by a panel involving the VisitEngland tourism organisation and the Department for Culture, Media and Sport, will mean that the best possible outcomes are achieved for York and North Yorkshire’s tourism economy.
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