Stylish menswear retailer Master Debonair opens on Lendal

Sophisticated and differentiating by detail Master Debonair opened its third shop on Saturday, this time in Lendal. There are two other shops in East Boldon and Newcastle City Centre.

Founded by Simon Whitaker in February 2016, Master Debonair offers sophisticated menswear with a focus on differentiating by detail. Inspired by Simon’s father and his trait of always looking styled and put together, pieces include three piece suits with vibrant silk lining, footwear featuring intricate prints, and accessories that include gold pocket watches, pocket squares, braces and ties.

The store in York city centre is showcasing a range of both casual and evening wear, and sophisticated wedding wear. For a more bespoke look, customers can book for a private tailoring experience.

Managing Director Simon Whitaker said of the launch, “The team have been working around the clock and really rallied around. But even the local businesses have shown us so much support. The number of local business owners who have popped in to introduce themselves has been really touching. York’s got a fantastic energy and we’re delighted to be a part of it all. On day one we’ve managed three private wedding bookings on top of the general footfall that came in to join us. It’s been a lovely warm welcome to the city.”

With the change in the retail landscape, Master Debonair has stayed ahead of the game with their shopping experience. Rather than pushing solely into the world of e-commerce, Simon has invested in the development of the instore experience. Customers to Master Debonair enjoy complimentary instore events such as Comedy Nights and Casino Nights, and if you take a look at the existing stores you’ll find unique and exciting design concepts, including the “Peep Show” dressing rooms, the hidden VIP changing suite and even beer taps.  

“Master Debonair is about the detailing, so it was very important that we brought this into our shops. The team works really hard to create immersive shopping experiences for our customers that don’t just revolve around spending, but instead focus on building relationships and can ultimately be enjoyable. You should have fun engaging with us and look forward to coming into the store.” explained Simon. To ensure an enjoyable shopping experience, the brand has recruited four new Sales & Styling Advisors who are on hand to offer a perfect customer journey.

Stop by the Lendal store to explore their casual and evening wear collections. You can even book your appointment to shop the wedding range or to experience a custom tailoring experience. For a preview of what’s available, visit the website at www.masterdebonair.co.